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HBR: Six Ways Great Companies Think Differently

In an article, published by the Harvard Business Review, Rosabeth Moss Kanter, author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good, discusses the modern day relationship between business and society and how great companies are more than money-generating machines, they combine financial and social logic to build enduring success.

Kanter has identified six principals that great companies employ a common purpose, a long-term view, emotional engagement, partnering with the public, innovation, and self-organization.

1. A Common Purpose
A purpose greater than profit making is at the core of a great company’s identity. It guides them in everything they do. Great companies invest in creating a culture based on a common purpose, which in turn gives coherence to the organization.

2. A Long-Term Focus
Thinking of companies as social institutions provides a long-term perspective of their place in the world and justifies any short-term financial sacrifices required to achieve the corporate purpose and to endure over time. Keeping a company alive requires resources, so financial logic demands attention to the numbers. However, great companies are willing to sacrifice short-term financial opportunities if they are incompatible with institutional values.

3. Emotional Engagement
The transmission of institutional values can evoke positive emotions, stimulate motivation, and propel self-regulation or peer regulation. Great companies spend considerable resources breathing new life into long-standing value statements, nurturing a dialogue that keeps social purpose at the forefront of everyone’s mind and ensures that employees use the organizational values as a guide for business decisions.

4. Partnering with the Public
The need to cross borders and sectors to tap new business opportunities must be accompanied by concern for public issues beyond the boundaries of the company, requiring the formation of public-private partnerships in which executives consider societal interests along with their business interests.

5. Innovation
Articulating a purpose broader than making money can guide strategies and actions, open new sources for innovation, and help people express corporate and personal values in their everyday work.

6. Self-Organization
Great companies assume they can trust people and can rely on relationships, not just rules and structures. They are more likely to treat employees as self-determining professionals who coordinate and integrate activates by self-organizing and generating new ideas. Self-organizing communities can be a potent force for change, propelling companies in directions they might not have taken otherwise.

Great companies adhere to principals that zag away from traditional business behaviors that only seek to generate private wealth.
This new wave of conscious capitalism, which values public good, is a positive change.
Rather than disconnecting business from society and posing conflicts between them, great companies believe that business is an intrinsic part of society, and like family, government, and religion, has been one of its pillars for centuries.
Great companies identify something larger than transactions to provide purpose and meaning. 

They have values and priorities that reach beyond a responsibility to stockholders and place importance on society as an equally important stakeholder.

Tips on how to promote your blog on Twitter [Guest Post]

Setting up a Twitter account for your blog is crucial if you truly care about attracting new readers to your site. Furthermore, by not having a Twitter account for your blog, you could be missing out on generating more income if you have invested money into your site as well.

If you are new to Twitter and you don’t know how to use it as a promotional tool for your blog, or even if you just set up a new blog and you want to attract more readers to your site, here are four tips on you can use Twitter to promote your blog:

1.       Include the blog URL in your profile description

Your Twitter profile description is the first thing other users will read when checking out your profile, so be sure to include the link to your site as well as a brief statement about what your blog is about as well.

2.       Use your blog logo as your Twitter avatar

Not uploading a picture for your Twitter avatar is one of the biggest “no-no’s” when it comes to using Twitter to promote your blog. If you don’t already have a logo for your blog, then just upload a picture of yourself instead.

3.       Use #hashtags

Putting a number symbol in front of a word in your tweet is one of the best ways to attract Twitter users not only to your profile, but your blog as well. (For instance, if you your blog is about the latest and upcoming indie music bands, try use to hashtags like #music or #indiemusic after every single music-related tweet).

It may also be a good idea to get familiar with #Followfriday, a weekly hashtag where users recommend other Twitter profiles to their followers, as well as the top hashtag trends that are listed in the right hand column of your screen whenever you visit your Twitter home page.

4.       Retweet all of your posts

And last, but certainly not least, one of the easiest and most effective ways to promote your blog on Twitter is to retweet the articles you post on your blog. You can either set up your blog so there is a Twitter “retweet” button at the end of each article (which makes it easier for your readers to retweet your posts as well) or copy and paste the post URL into your tweet along with the title of the post as well.  

 

Bio:

Chloe Trogden specializes in research involving all forms of college grants. She has compiled thousands of resources including college student grants and Ohio college grants along with many others. She is currently attending UNC Chapel Hill and is entering her Junior year in the fall.